The Apple iPhone 17 lineup and the brand-new iPhone Air was finally launched in Brunei

 — sleeker, smarter, and more powerful than ever. Officially released on September 19, the new lineup marks a bold leap forward in design, performance, and intelligence, setting a new standard for what your iPhone can do.

From next-gen processors to pro-level camera systems and deeper AI integration, the iPhone 17 is built to redefine how we connect, create, and experience technology every day. Crafted from heat-forged aluminum, its unibody design not only looks sleek but also makes the phone tougher, longer-lasting, and more efficient.

And with the iPhone Air, Apple offers a lightweight, stylish option for those who want power and portability in one sleek package.

Whether you’re chasing cutting-edge performance or a more refined everyday experience, the iPhone 17 lineup has something for everyone.

Sleeker, Smarter & Sharper: A Bold Redesign

The iPhone 17 isn’t just another upgrade — it’s Apple’s bold step into the future. With a new look, smarter design, and more powerful features, it’s built to fit seamlessly into your everyday life — whether you’re working, streaming, gaming, or just staying connected.

Source: (Apple)

Refined Aesthetics

Apple has taken the iPhone 17 series and iPhone Air design to the next level with a build that’s both tough and stylish. The slimmer frame feels comfortable to hold and looks great from every angle. Plus, with a range of new colours, you can choose a look that’s bold, subtle, or perfectly in between — all while keeping Apple’s signature premium style.

At the heart of the iPhone 17 Pro and Pro Max is a heat-forged aluminum unibody enclosure equipped with a sealed vapor chamber for improved thermals, engineered to maximise performance, boost battery capacity, and enhance durability. This unibody design not only makes the iPhone stronger and more resilient but also gives it a seamless, premium feel that fits perfectly in your hand.

Source: (iPhone 17 Pro and iPhone 17 Pro Max – Apple)

Enhanced Display

Get ready for visuals that wow. The iPhone 17 comes with a Super Retina XDR display that’s brighter, sharper, and more colourful than ever. Best of all, the iPhone 17 models now feature ProMotion technology with an adaptive 120Hz refresh rate — so scrolling, gaming, and animations feel buttery smooth.

Whether you’re watching your favourite shows, editing photos, or diving into mobile games, the iPhone 17’s edge-to-edge screen turns every moment into an immersive experience.

Lasting Power in Your Hands

One of the standout upgrades in the iPhone 17 lineup is its longer-lasting battery. Designed to keep up with your busiest days, it delivers all-day performance, so you can work, stream, game, or stay connected without worrying about running out of power.

Performance Upgrade

The iPhone 17 Pro Series and iPhone Air is powered by Apple’s A19 Pro chip, one of the fastest processors on the market. With a 6-core CPU, 5-core GPU, and 16-core Neural Engine, it handles everything from multitasking to gaming with ease. Apps open quickly, games run smoothly, and everything feels responsive — whether you’re working, streaming, or creating.

Source: (iPhone 17 Pro and iPhone 17 Pro Max – Apple)

Longer Battery Life

The iPhone 17 lineup comes with impressive battery life. The iPhone 17 Pro Max leads the way with up to 39 hours of video playback — the longest ever on an iPhone. The iPhone 17 Pro follows with up to 33 hours, while the standard iPhone 17 still delivers a solid 30 hours, which is 8 hours longer than the iPhone 16.

In everyday use, that means the iPhone 17 can easily last up to 1.5 days on a single charge, keeping you connected, streaming, and productive without constantly reaching for a charger.

Capture Every Moment: Pro-Level Cameras

The iPhone 17 series and iPhone Air bring major camera upgrades across the lineup. All models now feature a powerful 48MP system. The iPhone 17 Pro models also deliver Apple’s longest zoom ever with up to 8× optical-quality reach, perfect for getting closer without losing detail.

On the front, an all-new 18MP Center Stage camera uses a square sensor to keep you in frame whether you’re in portrait or landscape, making selfies and video calls smarter and more dynamic.

Source: (iPhone 17 – Apple)

Plus, features like Dual Capture video let you record with both the front and back cameras at the same time — ideal for creators who want to share reactions and perspectives in one take.

Source: (iPhone 17 – Apple)

No matter which model you choose, you’re getting Apple’s smartest and sharpest cameras yet.

New Colour Palette: Bold Meets Playful

Apple’s iPhone 17 lineup arrives with a splash of personality, offering a fresh palette that blends bold sophistication with playful versatility. Whether you prefer statement-making shades or timeless classics, there’s a colour designed to feel uniquely yours.

iPhone 17 Pro: Bold & Sophisticated Finishes

Deep Blue, Cosmic Orange, and Silver make the iPhone 17 Pro series stand out. With no Black option this year, Apple encourages users to step away from the ordinary and embrace something strikingly new.

Source: (Apple)

iPhone 17: Versatile & Playful Shades

Lavender, Sage, Mist Blue, White, and Black give the iPhone 17 series a refreshing mix of fun and classic tones—ideal for anyone who loves variety.

Source: (Apple)

iPhone 17 Air: Sleek & Lightweight Style

Sky Blue, Light Gold, Cloud White, and Space Black highlight the Air’s balance of elegance and lightness, making it a stylish everyday companion.

Source: (Apple)

Final Verdict: Is the iPhone 17 Series and iPhone Air Worth Getting?

Comparison

iPhone 17 vs. iPhone Air vs. 17 Pro vs. 17 Pro Max

Source: (iPhone 17 Series Compared: Which Device Is Best For You? | WhistleOut)

Reviews

Early feedback from reviews on the iPhone 17 lineup has been overwhelmingly positive. Some users praise the longer battery life, the powerful A19 Pro chip, and mostly the upgraded camera system—especially the Pro models with 48MP triple lenses and Apple’s longest zoom ever. The new colour options, like Deep Blue and Cosmic Orange for the Pro models, have also been a hit, giving users stylish, bold choices. Even the iPhone Air’s lightweight titanium frame and vibrant colours have received high marks for design and portability.

Upgrade Evaluation

Some users are weighing whether the jump from the iPhone 16 is truly transformative. While the iPhone 17 offers clear improvements in performance, AI features, and camera capabilities, those upgrading from the iPhone 16 Pro might find little to no changes for everyday use.

Conclusion

Overall, while not everyone may find the upgrades revolutionary, the iPhone 17 series and iPhone Air are being received as strong, thoughtful steps forward in Apple’s lineup. With cutting-edge performance, pro-level cameras, and a sleek, durable design, the iPhone 17 series and iPhone Air offer something for everyone — whether you want power, style, or everyday convenience.

iPhone 17 series & iPhone Air debut in Brunei

DST has officially launched the Mobi Contract Bundle with the iPhone 17 series and iPhone Air in Brunei. The new iPhone 17 Pro Max and iPhone Air were showcased during the launch event at BIBD Kiulap Branch, attracting plenty of excitement.

Source: (iPhone 17 Arrives in Brunei with DST’s Mobi Bundle Plans – The Scoop)

Many customers lined up early to be among the first to own the new iPhone 17 Series and iPhone Air with Mobi.

Source: (Long queues for iPhone 17 bundle launch | Borneo Bulletin Online)

One excited customer shared with Borneo Bulletin, “I’m really excited to get my hands on the iPhone 17, especially for its exceptional camera quality for pictures and videos. The Mobi Bundle makes it very affordable.”

Source: (Long queues for iPhone 17 bundle launch | Borneo Bulletin Online)

DST customers can now own the iPhone 17 series from as low as $945 by subscribing to the Mobi 80 plan with a 24-month contract.

For more information on the Mobi iPhone 17 Contract Bundle, visit dst.com.bn. Grab the iPhone 17 lineup with Mobi today!