In a proactive effort to cultivate a generation of innovation-savvy professionals, DST InnoLab, in close collaboration with BruIPO, recently conducted a series of targeted intellectual property (IP) awareness workshops for students at the Faculty of Islamic Technology, UNISSA, and the School of ICT, IBTE. These specialized sessions were designed to equip aspiring innovators with the fundamental knowledge and tools necessary to safeguard their unique ideas and brands within today’s dynamic and competitive landscape. By providing practical insights into the intricacies of IP protection, including patents, trademarks, and copyrights, the workshops empowered students to confidently transform their creative concepts into protected assets, fostering a culture of innovation and ensuring their future contributions are recognized and secured.